What is our aim?


‘The wish to try new foods is the key to health’ – Stina Algotson, president of Sapere International

TastEd is a group of educators, writers and campaigners working to change the way that food education is taught in the U.K. and beyond. Our aim is to help build a generation of children who actually enjoy healthy foods, especially vegetables and fruits, and who have a positive relationship with food and their own bodies.

At TastEd, we share a belief that every child deserves access to good food as well as the opportunity to try a range of ingredients. A child who won’t taste broccoli often becomes an adult who never eats it. Our mission is to create opportunities for children to use their natural curiosity to widen their preferences in a healthier and more diverse direction.

We are living through an unprecedented crisis in child health across the world, largely caused by the food that children eat. One in five U.K. children arrive at school aged four already overweight or obese and by the time they move to secondary school, it’s one in three.

A child who has never tasted a plum or a leaf of spinach might believe that he or she doesn’t like them. But not every child gets the chance to taste plums or spinach at home and it isn’t easy for parents to buy and cook fresh produce on a low income.

At TastEd, we seek to equip children with the tools and experiences needed to navigate the modern food environment and become more confident, adventurous and healthy eaters.