Who are we?


‘The wish to try new foods is the key to health’ – Stina Algotson, president of Sapere International

TastEd is a group of educators, writers and campaigners working to change the way that food education is taught in the U.K. and beyond. Our aim is to help build a generation of children who have a wider palate for healthy foods, especially vegetables and fruits, and a positive relationship with food and their own bodies.

The TastEd founders are head teacher Jason O’Rourke, food writer Bee Wilson and former teacher and administrator at the Centre for Family Research Abby Scott. We share a belief that every child deserves access to good food as well as the opportunity to try a range of ingredients. A child who won’t taste broccoli often becomes an adult who never eats it. Our mission is to create opportunities for children to use their natural curiosity to widen their preferences in a healthier and more diverse direction.

We are living through an unprecedented crisis in child health across the world, largely caused by the food that children eat. One in five U.K. children arrive at school aged four already overweight or obese and by the time they move to secondary school, it’s one in three.

A child who has never tasted a plum or a leaf of spinach might believe that he or she doesn’t like them. But not every child gets the chance to taste plums or spinach at home.

At TastEd, we seek to equip children with the tools and experiences needed to navigate the modern food environment and become more confident, adventurous and healthy eaters. Our lessons give children the chance to try new foods – and widen their food vocabulary – in a non-judgmental atmosphere of exploration. The aim is to spark a change for the better in children’s food habits and preferences.